About Me

IDEAS mission is to empower Microentrepreneurs in under-served communities  

Role: End of Year Fundraising Campaign Management | 2024 -2025

Key Achievements 

Fundraising: By integrating strategic donor segmentation, brand-centric communication, and targeted digital platforms, the initiative established a foundation for increased visibility and donor support. Key tactics included refining the GA Gives Day campaign, segmenting donors by tiers, and enhancing the overall brand presence across digital channels.

Web Redesign: The IDEASnet.org website redesign P\project was initiated to modernize the organization’s online presence, engage donors more effectively, and better showcase its mission-driven impact. This effort included developing donor-centric content, reorganizing the site’s layout for improved user experience, and developing a subdomain to highlight a specific initiative—helping underserved migrant entrepreneurs in Mexico.

Expertise

In this dual role, I seamlessly combined advanced fundraising strategies with innovative digital design to drive prospect list growth  and resources for IDEAS. I developed personalized, donor-centric content development with targeted outreach. I help expand  the prospect list from 74 to nearly 2,000, and helped promote the organization's new non-cash donation options (e.g., DAF, QCD), and established tiered donor structures to boost retention. Simultaneously, I led a mobile-first website redesign—conducting heuristic evaluations, refining site architecture and user journeys, and creating high-fidelity interactive prototypes using Adobe XD and Adobe Creative Cloud. I managed the development of the site. This effort helps to create a visually appealing, accessible, and user-friendly experience across all devices, that align digital innovation with strategic fundraising goals.

EGHI advances health equity through research, education, and partnerships

Role: Global Health Project Data Visualization | 2022- 2024 

Key Achievements 

I worked with the Emory Global Health Institute (EGHI) to build an interactive digital footprint of global health projects across Emory University. The goal was to highlight the institution’s commitment to health equity and global health outcomes, offering both stakeholders and eventually the public a consolidated, accessible, user-friendly, informative, resource on Emory's global health projects.

Expertise
In this data-centric role, I seamlessly combined advanced data management with user-focused design to create an interactive global health platform for EGHI. By consolidating project details from multiple Emory departments, I built a comprehensive data model in Tableau Prep, then translated that information into dynamic, user-friendly dashboardsusing Tableau. Collaborating closely with stakeholders, I refined wireframes and interactive prototypes, ensuring the final web interface remained visually appealing, accessible, and intuitive. 

NYCDOHMH mission is to protecting public health in New York City

Role: Assistant Digital Communications and Web Specialist | 2021 -2022

Key Achievements 

As part of a CDC Foundation surge team, I supported the New York City Department of Health and Mental Hygiene’s (NYC DOHMH) COVID-19 web pages and overall digital communication efforts. Working across multiple departments and under tight deadlines, I focused on user experience, web accessibility, and timely content updates to keep New Yorkers informed and engaged during a critical time.

Expertise

In this communication-centric role, I seamlessly combined advanced UX/UI principles with strategic content management and hands-on coding skills.  My analysis and to key web pages with refined information architecture, and content updates under tight deadlines enabled swift, accurate dissemination of critical health information. Collaborating closely with press, translation teams, and digital stakeholders, I played a key role in delivering timely, consistent messaging to millions of New Yorkers.

CfA works with community organizations and government to build digital tools and services, change policies, and improve programs.

Role: Project Manager and Outreach | 2021 

Key Achievements 

Serving as Project Manager and Outreach for CfA, I combined project management expertise, user research, and design thinking empathy to strengthen volunteer operations and address the challenges facing community-driven networks. By fostering open communication and maintaining structured timelines, I helped capture the essence of brigade network struggles—providing critical insights into volunteer engagement hurdles and guiding the organization’s core initiatives to greater impact. 

Expertise

By integrating project management methodologies, user research, and design thinking principles, I enabled CfA to better understand the challenges facing volunteer-driven networks and implement changes for sustainable engagement. This approach paired structured timelines and open dialogue with empathy for users’ experiences.